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Maintaining consistent service and quality standards is essential to combat economic woes. Excellent service, appropriate location and good value are top priorities when guests book rooms at luxury or cheap hotels. Roo Sadegi is a travel writer based in London's East End, although he spends much of his time traveling around Europe's travel hot spots.

Research indicates a change in holiday plans from long stays away from home to shorter stays nearby at budget hotels and holiday camps. Rapid growth is occurring in the short break market for persons staying from one to four nights. This rise in room nights over the past few years is not large enough to offset the long stay market losses.

Other general economic factors also affect the UK hotel industry. Bad weather, the credit crunch and a decline in jobs work against the industry as holiday travel is curtailed or eliminated. Business travelers are switching to budget hotel brands. This trend can be directly correlated to the timing of the economic downturn beginning in 2008. In a positive reaction, the budget hotel brands have worked hard to improve their offerings to compete with the mid-market brands. Guests can get much better deals than previously. Business brand awareness has been converting to membership in new loyalty programmes.

Another thing is that the Internet benefits the hotel industry because booking rooms is easier. It is a way for brands to reach out to business guests. Also the guests have the possibility to use hotel websites for information about best deals and to book rooms online. Once I came across one very interesting site of a Nashville hotel, it was so informative and bright that I've decided to book a room there. It's high time to discuss hotel loyalty programs, that are one more method to entice guests to book their holidays at all types of hotels. Actually over half of frequent business guests belong to some loyalty program that offers special benefits to customers. People who count their money and usually choose the same hotel to spend their vacation want to be rewarded for their loyalty. Today, some inexpensive hotels are offering superior rewards, upgrades and extra amenities just to attract entry level customers. And it's really good for us, visitors.

Many are trying to emulate the one chain that has set itself apart in "turning data to dollars," to use an industry term. Hilton's reservations system, OnQ, contains 7.5 million active profiles of guests, with information on everything from the frequency of their stays at Hilton Hotels properties and the sort of rooms they like to their newspaper preferences.

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