Reasons Why Infant, Toddler, Children Clothing Stores Need An Online Presence
Ebay's recently published a report revealing that 79% of small bricks and mortar retailers are of the belief that having an online presence has saved their business. This report, called the Online Business Index, suggests that these retailers can match or even out perform other online businesses when they have an online presence. Their online store matches sales, profit margins and prices of these other online businesses.
The report's findings show that, far from being threatened by the rise of online shopping, bricks and mortar shops are able to compete on a level playing field if they branch out online. Far from undermining the high street, the online economy is increasingly propping up struggling bricks & mortar businesses.
As bricks and mortar store retailers start to see the importance of an online presence, they are quickly adding themselves to the ranks of other successful online businesses. This is a very important method to improve offline income as well. Studies show that around half of online businesses also have a physical store and 80% of those have experienced increased sales along with a much more sustainable offline business, due to their online presence.
So what are the opportunities for you? The opportunity online is for retail and service-based businesses alike. 1. Reach new customers, having a traditional bricks & mortar shop can limit your customer base to a particular geographic location. Going online escapes all the usual confines of location and allows retailers and service providers to attract customers in other towns, counties and even countries! 2. Reach & engage with your existing client base online
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.
Using alternative methods, such as an online presence and branding can allow you to become more recognizable. You can easily contact your existing customers through a mailing list, and it is also easier to attract new customers. The online business can only improve your physical business' presence.
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